Case Study: Makita Werkzeug Ges.m.b.H
Introduction of a new product
Client
Makita Werkzeug Ges.m.b.H
Target group
B2B/B2C specialized trade
Offer
Tools
Video use
Online,Social Media, Online Marketing
Makita - Explainer video
Problem
Makita Werkzeug Ges.m.b.H, a renowned manufacturer of tools, was faced with the challenge of effectively advertising the large tool segment. The company had recognized that the segment had a high potential, but it was difficult to attract the attention of the target group and increase interest in the products.
Film concept
Makita Werkzeug Ges.m.b.H decided to create a promotional video to effectively advertise the large tool segment and convince the target group. The film concept was carefully developed by us to present the versatility, performance and quality of the tools.
Result
The realization of the promotional video for the large tool segment of Makita Werkzeug Ges.m.b.H proved to be extremely successful. The video helped to raise awareness of the tools, arouse the interest of the target group and increase sales figures.
