Case Study: Opunity GmbH

Start-up in the B2C sector


Opunity GmbH

Target group

App with special limited products in the high-price segment

Video use
Website, Social Media, Online Marketing

Opunity GmbH - Explainer video

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The company was faced with the problem of how users and the company could understand the benefits of the app in a minimum of time and encourage them to use it. Another important question was the correct positioning of the explainer video.

Film concept

At Opunity, we opted for a modern, fast-paced animation style, and the drawings are primarily presented in the corporate colors. The explainer video is characterized by a modern narrative style and appeals primarily to a younger target group.

We provide start-ups and large companies alike with first-class explainer videos.


The use of the explainer video helped to successfully launch the app. Above all, we supported Opunity with the correct positioning of the explainer video, which led to a large number of successful collaborations, i.e. companies that now present their products in the Opunity app.