Prices & style selection for your explainer video

We have the right explainer video package for every budget!

hier gehts zu den erklärvideos

Template explainer videos from $ 1,500

We provide you with explanatory videos with style templates where you can choose from 10 different styles.

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Handmade explainer videos from $ 3,000

We provide you with individualized handmade explanatory videos in the form of 2D, 3D or real designs.

What does an explainer video cost?
All about explainer video prices and their composition

If you’re thinking about creating an explainer video for your company or product, you’ve probably already asked yourself: “How much does a video like this actually cost?” The answer to this question is not as simple as it may seem at first glance, as there are many factors that go into the cost of a professional explainer video.

In our opinion, the optimal cost for an explainer video in Germany for a medium-quality product is undoubtedly in the range of $ 3,000 to $ 5,000. Within this price range, you will receive a fair offer and a worthwhile investment for your small or medium-sized company.

For large corporations or big brands, however, it can make sense to invest between $ 5,000 and $ 10,000. With a handmade explainer video, you will clearly stand out from the competition and gain a clear advantage.

Expecting to have a high-quality explainer video created for $ 500 is rather unrealistic. Unless you opt for an extremely simple design or rely on ready-made templates, which is usually at the expense of individuality and quality.

What are the costs for an explainer video with us? A detailed description of our process

At our agency, we attach great importance to providing you with a customized explainer video that is perfectly tailored to your needs. We therefore take various aspects and work steps into account when calculating costs, which we would like to explain in more detail below:

Briefing: Everything starts with a comprehensive briefing and a detailed consultation. In a personal meeting, we take the time to discuss your requirements, goals and wishes for the video in detail. We analyze your target group and develop an initial concept idea. This phase is essential to ensure that the video ultimately meets your requirements and achieves the desired effect.

Conception of the voiceover text: Following the briefing, our experienced copywriters will begin drafting the voiceover text. They take your key messages and shape them into a clear, understandable and gripping text. We attach great importance to ensuring that the text is not only informative, but also appeals emotionally and inspires action. This creative process takes time and expertise and plays an important role in the cost calculation.

Dubbing: Once the voiceover text has been created, it is passed on to our professional voiceover artists. They bring the text to life and give your video an individual touch. You can choose between different voice actresses and voice pitches to find the tone that best suits your company and your product. The scope of the voice-over depends on the length of the text and the experience of the voice-over artist and is included in the cost estimate accordingly.

Illustration & animation: Now our talented illustrators and animators take over. They create individual drawings and animations that visually underpin the voiceover text and convey your message in a lively and appealing way. We take your individual ideas into account and ensure that the design fits your brand perfectly. Depending on the complexity and duration of the animations, this step can account for a significant proportion of the costs. You can also choose between explanatory videos with style templates and handmade explanatory videos.

Sound design: Our sound design team rounds off the explainer video with suitable music and sound effects. They select or compose music that perfectly emphasizes the mood of the video and add sound effects where necessary to intensify the visual experience. A good soundtrack creates emotion and contributes significantly to the overall quality of the video.

Corrections & satisfaction guarantee: Once all the elements have been brought together into a harmonious whole, we will present you with a first draft of the video. At this point, you have the opportunity to give us your feedback and make changes. Our aim is for you to be completely satisfied with the end result. That’s why our costs also include correction rounds.

Each of these processes helps to ensure that your explainer video is a success and delivers exactly the results you are hoping for. Our goal is to create a video that not only meets your requirements, but exceeds them. Therefore, all these steps are included in our cost calculation and guarantee that you end up with a high-quality product that is worth the money.

Why an explainer video is profitable: the inestimable value of visual communication

Explainer videos are an effective marketing tool that offers numerous benefits. They increase conversion rates by transforming complex information into an understandable and appealing form, improving customer engagement and understanding. In addition, they can help improve online presence and SEO ranking as videos increase dwell time on websites.

Explainer videos are also excellent tools for branding. They allow companies to express their style and personality and stand out from the competition. They can be shared on social media, significantly increasing a company’s reach. Finally, they promote customer loyalty by providing audiences with valuable and entertaining content on a regular basis.

Finally, explainer videos are often more cost-effective compared to other marketing strategies and can still deliver high returns. Therefore, investing in a high-quality explainer video is a decision that can pay off in both the short and long term.


In conclusion, the question “How much does an explainer video cost?” depends on many factors. Here are the most important points:

Quality and individuality: the more sophisticated and individual the design, the higher the costs. You should plan a budget of between $ 3,000 and $ 5,000  for a medium-quality explainer video. To stand out from the crowd, it makes sense to invest between $ 5,000 and $ 10,000. This will give you a professional and individually created explainer video. Explanatory videos for $ 500 are rare and often of lower quality.

Cost factors: The costs are made up of several components, including briefing & consultation, conception of the voiceover text, dubbing, illustration & animation, sound design and corrections & satisfaction guarantee. Each of these aspects contributes to the quality and effectiveness of the final product.

Return on investment: Despite the initial investment, an explainer video can be extremely profitable. It is an effective marketing tool that simplifies complex information, strengthens brand loyalty, increases conversion rates, increases time spent on the website and improves SEO ranking.

Marketing tool: Explainer videos are an excellent tool for presenting products or services, explaining complex processes and communicating your company’s values and vision.

The decision to use an explainer video should therefore not only be made on the basis of cost, but also taking into account the potential benefits and added value for your company. With the right planning, a suitable budget and professional implementation, an explainer video can take your marketing to the next level and make a significant contribution to your business success.

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